Release Notes

Want to know what's new?

Review below to stay current on the most notable feature updates. Check out our SDK changelog for developer updates.

Q1 2017

Date Feature Description Learn more
1/24/17 True Impact 2.0 This is the next generation of campaign performance reporting. With True Impact 2.0, you can see exactly how your campaigns drive changes in user behavior. The updated version of True Impact includes a completely redesigned interface and the addition of over a dozen new metrics, so you can know exactly how your campaign performed. User Guide
Blog

Q4 2016

Date Feature Description Learn more
12/21/16 Titles & Subtitles in Push API Push notifications sent via the Localytics push API can now include titles and subtitles. Dev Docs
11/11/16 SDK 4.2.0 Added support for frequency capping within Places, fixed a bug that caused places identifiers with quotes to not be handled appropriately, and added support for downloading scheduled campaigns in advance so they are available immediately at campaign launch time. Also fixed several minor bugs. Dev Docs
10/31/16 Rich Push Messaging iOS 10 support for rich push messaging allows you to add pictures, GIFs, videos, and audio files to your push notifications, allowing users to engage with content outside of the application. Dev Docs
User Guide
10/28/16 tvOS SDK This new SDK brings analytics and Profiles capabilities to apps running on Apple TV. Dev Docs

Q3 2016

Date Feature Description Learn more
9/20/16 Goals Goals is a new screen at the beginning of our Campaign Builder, where you specify the objective of your campaign. This information will help us deliver a lot of new features in the future, like campaign benchmarking, customized campaign reports, and more. User Guide
Blog
9/15/16 Rapid Push Verification Rapid Push Verification lets you quickly confirm that you have properly configured your push integration and provides troubleshooting assistance if any problems are detected. User Guide
Blog
8/30/16 SDK 4.1 Added support for iOS 10, enabled TLS 1.1/1.2 on API 16+ devices for Android, and fixed several minor bugs. Dev Docs
7/12/16 Events API Import event data from outside your app into Localytics. This is especially useful to track conversion events (e.g. in-store purchases, media subscriptions, etc.). Dev Docs
Blog

Q2 2016

Date Feature Description Learn more
6/13/16 Uninstall Tracking Track when users uninstall your app to quickly spot problems with your app or to power more advanced re-engagement campaigns. Blog
6/9/16 Recommended Audiences Use Recommended Audiences to easily select groups of users with one click for messaging campaigns to improve engagement and retention. Blog
6/1/16 Places Use geofences to send push notifications to users when they enter or exit a specific location, even if they don’t have the app open. Analyze data on physical locations to gain insights on location popularity and user behaviors. Dev Docs
User Guide
Blog
5/30/16 SDK 4.0 Adds Places and Standard Events, plus better support for Swift on iOS and GCM instanceID integrations on Android. Dev Docs
Blog
5/23/16 Attribution fingerprinting Track users originating from download links located in emails, social sharing campaigns, or the mobile web. User Guide
5/10/16 Improved Audience counts View increased Audience count accuracy with improved calculations in how Localytics handles single devices associated with multiple customer IDs.
4/7/16 Salesforce integration Break down data silos by combining web & mobile user data in one centralized location and create immersive customer journeys with cross-channel marketing. User Guide
Blog
4/4/16 Push sent event See improved accuracy of True Impact campaign performance metrics with the push sent event. You can also create audiences of users who have/have not been sent previous push campaigns.

Q1 2016

Date Feature Description Learn more
3/15/16 Marketing campaign summary bar Easily check-in on your active marketing campaigns with this quick summary bar on the Messaging screen.
3/14/16 App Inbox Nurture your users with a stream of personalized content that’s sent to a dedicated inbox inside your app. Inbox can be used as a newsfeed, a blog, a list of recent promotions, and much more. Dev Docs
User Guide
3/10/15 Push registered event See improvements in audience calculations by avoiding double-counting users who have used an app anonymously and as a registered user.
1/13/16 Apptimize integration Test different app experiences with Apptimize and seamlessly make the data reportable in Localytics. User Guide
Blog

Q4 2015

Date Feature Description Learn more
11/11/15 True Impact Quantify the downstream impact of push and in-app messaging campaigns on app engagement, conversion, and revenue. User Guide
Blog
11/5/15 Campaign Trawler Go beyond the campaign view to organize and optimize which ads and ad sets are performing well across all of your apps. Blog
10/6/15 Predictions Forecast how likely app users are to churn or convert and use these predictions to proactively engage users to minimize churn and maximize conversions. User Guide
Projects
Blog

Q3 2015

Date Feature Description Learn more
9/30/16 Cross-App Analytics Compare cross-platform user analytics data in real-time from the same reporting view. Blog
9/23/15 Optimizely integration Test different app experiences with Optimizely and seamlessly make the data reportable in Localytics. User Guide
Blog
9/20/15 Dynamic messaging Create personalized experiences for different end users from a single push messaging or email marketing campaign. User Guide
Project
Blog
9/17/15 Instagram integration Reach vibrant new app audiences with Instagram and have this attribution data sync seamlessly with Localytics. User Guide
Blog
9/2/16 Remarketing Create highly-targeted audiences of existing users, export them to Facebook to power personalized remarketing campaigns, and measure the ROI of those campaigns back in Localytics. User Guide
Blog
8/27/16 Marketo integration Combine customer data and user behaviors to automate customer communication across mobile and desktop, and apps and websites. User Guide
Blog