Integrations

As a lifecycle engagement platform, Localytics maintains special integrations with third party software vendors to make it easier to share data. To learn more about our ever-increasing partnerships, see Partnerships.

A/B testing

Apptimize

Localytics integrates with Apptimize to help you quickly and codelessly deploy A/B tests to your end users. Apptimize's Visual experiments let you change UI on the fly and their Dynamic Variables and Code Blocks enable you to A/B test just about anything. You can then relay these results to Localytics so you can power downstream reporting and messaging.

For more, see Localytics and Apptimize combine to deliver amazing mobile experience. To get started with the Localytics and Apptimize integration, see Apptimize's integration instructions here.

Optimizely

Localytics and Optimizely have partnered to bring the best experience-testing to mobile apps. Optimizely enables you to codelessly test different app experiences with your end-users and then relay these results to Localytics so you can power downstream reporting and messaging.

The Optimizely and Localytics integration uses an Event-based and Profile-based A/B testing approach. To enable this, you'll select Localytics in the Optimizely dashboard, and Optimizely will automatically pass A/B experiment data to Localytics. This data can be used, for example, in Localytics Funnels and to customize messaging campaigns. For more, see Integrate best-of-breed A/B experience testing across the app user lifecycle. To get started with the Localytics and Optimizely integration guide, see Optimizely's integration instructions here.

Attribution & remarketing

Localytics maintains integrations with many of the largest and most popular mobile ad networks and integrates with all major ad-tracking vendors. For a full list of integrated attribution partners and integration scope per partner, click here.

These integrations allow Localytics to track the originating source and campaign of your end-users and communicate back to the originating ad network upon a user's first app launch. In some cases, our integrations support downstream event postbacks to the originating ad network. For more details and to get started, see Attribution.

Crash reporting

Apteligent

Localytics has partnered with Apteligent (formerly Crittercism) to help you monitor, prioritize, and fix app crashes. Apteligent can send crash data to Localytics with just two lines of code. This data can then be used to do funnel analysis, understand how crashes impact retention, and create audiences to target with a personalized message acknowledging the crash. For more information on how to implement sending a crash event to Localytics, view the document here.

Deep linking

While Localytics supports deep linking and deeplink-tracking, we partner with solutions that specialize in advanced deep linking to ensure you can use whatever tool you prefer to provide the best end-user experience.

Branch Metrics

Branch makes discovering apps and app content easier through advanced deep linking. Our integration allows Branch to seamlessly communicate install and attribution information to Localytics for downstream reporting or engagement campaigns. For more, see Branch's integration documentation.

Yozio

Yozio is a platform for organic mobile growth with powerful deep linking capabilities. Our integration allows Yozio to seamlessly communicate install and attribution information to Localytics for downstream reporting or engagement campaigns. For more, see How to use deep links to drive mobile engagement, a guest blog post by Yozio's CEO, Lei Sun.

Marketing software

Marketo

Through our partnership with Marketo, Localytics customers can deliver more personalized and more effective cross-channel engagement by integrating Localytics and Marketo to exchange profile data and coordinate push and email campaigns. Through this integration customers can use Marketo to automatically pass and/or retrieve data from Localytics Profiles via webhooks. Use this data to build Smart Campaigns in Marketo that trigger push messages in Localytics.

To get started with the Localytics and Marketo integration guide, click here.

Oracle Responsys

Localytics offers an integration with Oracle Responsys that allows you to automatically synchronize Localytics Profiles data into Oracle Marketing Cloud, giving you a complete picture of your customers across web and mobile. This rich, cross-channel data can be used to power more targeted email and messaging campaigns.

Salesforce Marketing Cloud

Localytics offers an integration with Salesforce Marketing Cloud (SFMC) that allows you to automatically synchronize Localytics Profiles data with SFMC Contact data, which is part of SFMC's Customer Data Platform. Our customers use this integration to deliver more personalized and more effective cross-channel engagement campaigns.

For example, you can sync Localytics Profile Attributes into SFMC to send more personalized emails, or sync SFMC Contact data into Localytics Profiles to power more personalized push, in-app, and inbox messages.